THE AUDACITY: Ikea Claims AI Chatbots Are 'Remaking' Labor Instead Of Replacing Workers
The Fortune (Race & Business) reports:
Corporate media is back at it again, painting high-tech worker displacement as a wholesome workforce makeover. While Fortune wants you to celebrate AI taking over frontline customer service calls, working-class folks know exactly how this story ends once the shareholder pressure kicks in.
After rolling out a customer service bot, the Swedish retailer is remaking—not replacing—its workforce.
Don’t get blinded by the shiny corporate spin—when tech automation moves in, frontline workers are always the first to get squeezed.
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